In the city of Tokyo and other big cities,
they often say "Fresh Fish Shop" at
a fishery.
In towns near the sea, they don't say it
because if it's not fresh, it's neigher
a fish or food.
Most of the fisheries that say "Fresh Fish",
fish stinks like 5 days old.
Even in sushi shops, no fresh fish sushi
although most people believe it's fresh.